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4 Steps to Effective IT Security Marketing

4 Steps to Effective IT Security Marketing If there is one advantage marketing IT security products, it is that you and your audience start from the shared perspective that taking steps to ensure the security of their networks and the data on them is important. As helpful as it is to have that common value, […]

5 Signs that your End-Users Need a Security Service Boost

In business today, digital security is one of the most important functions that any IT department is responsible for, and the weight of that responsibility is only growing over time. However, your end-users might not know if an element of their IT services operation needs an overhaul until something goes wrong. If you want to […]

2019 Security Trends, and How they Affect your Customers

In the wake of the surprisingly high volume of serious data breaches that hit businesses of all sizes (and impacted millions of consumers) last year, information security practices are already undergoing even closer scrutiny as many companies review their business priorities in 2019 and beyond.   Industry trend-watchers are already beginning to consider what this […]

Cybersecurity Marketing Challenges (and how to overcome them)

If you feel like there are more IT security vendors out there to compete with than ever, you’re not wrong. Today there are more than 1,200 point solutions alone, an explosion compared to their number from less than ten years ago. The obstacle this presents is compounded by the fact that IT security professionals today […]

How to Market MDR Services to End- Users and Make it Click

If the key to resonating with your intended audience can be boiled down to any one consideration, it is that you as a reseller have to be able to see things from your perspective (and current) customers’ perspective. This might sound obvious, but when there is misalignment between how you see their needs and how […]

The 6 Key Ingredients that Make a High-Performance SOCaaS Solution

It seems like hardly a week goes by without another high-profile data breach making the headlines. Not even data fortresses like Facebook seem to be safe, proving that even industry leaders make slip-ups that can lead to severe security compromises. With a boom in device presence on enterprise networks and a continued inadequacy of endpoint […]

RSA 2018: Now I know what I didn’t know I knew!

By Stan Herring, Director of Product and Strategy Last week I attended the RSA Conference 2018 in San Francisco along with forty-seven thousand others looking for answers to the security problems we face as an industry. I realized that for today’s small to medium-sized enterprises, securing themselves from all the different attack vectors can require […]

Transparency and Simplicity At Your Fingertips

By Mark Porter, President and CEO As I prepare to represent High Wire Networks at Field Service USA 2018 this week, and compete against companies like Siemens Medical Technologies for the Most Innovative Approach to Delivery Service Award, I thought it would be important to share the message with you. While it is nice to […]

April: A Month of Cyber Tragedies

By: Stan Herring, Director of Security Product & Strategy at High Wire Networks In the first 10 days of April we have been alerted to dozens of new cyberattacks.  Over 200,000 network switches made by the security vendor Cisco were hacked. This breach affects the critical infrastructure that underpins the internet and many internet service […]

Hardware and End-Point Applications Not Enough

By: Stan Herring, Director of Security Product & Strategy at High Wire Networks Today, we spend a significant amount of our work-life in a web browser. It’s overwhelming how fast companies have moved their infrastructure and applications to the public cloud. Private networks are being replaced with bigger bandwidth internet connections (SD-WAN). This modern-day paradigm […]

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